Renewme is a lead generation aesthetics brand created within IACPL. The aesthetics space currently does not have a centralized partner like Renewme, that can help companies within the industry with lead generation. I was responsible for both the admin, client and user facing lead generation tools as well as promotional UI for the clients content, for both mobile and desktop.
Faqtoids explored the monetization opportunities in delivering existing content via a slideshow or video. Through several rounds of tests I developed mobile and desktop templates that successfully supported the overall objective of this project.
Reference is the new original content and content discovery site for IACPL. The Reference project required a new UI/UX and brand built from the ground up based on findings from both the smarter.com as well as the ask.com content businesses. I was responsible for all aspects of the UI/UX, from the logo all the way through the overall aesthetics of the entire site. It needed to maintain the same market viability as it's predecessors (on smarter and ask) but with a new brand voice and visual design. Through user testing and various internal tests the process remains on going, but the overall goals of this project have already been met. Its market viability has seen a recent surge and is currently one of IACPL better performing brands.
Investopedia (Search Only)
The investopedia project required the use of their existing style guide to create a search product for their overall site as well as for their SEM (search engine marketing) campaigns. This saw many variations with different features brought in from their redesigned desktop experience. The final outcome for mobile and desktop successfully leveraged their style guide with a SEM focused page optimized for downstream clicks.
Smarter became the initial home for the ask.com content business. Smarter required a new brand, from the logo all the way through the overall aesthetics of the entire site. It needed to maintain the same market viability as it's predecessor but with a new brand voice and visual design. Through user testing and various internal tests, smarter became a succeful transition of the ask.com content buisness.
Pronto is a shopping comparison tool that has been leveraged by IACPL for a SEM product. The goal of the redesign was to draw more interest and more clicks to the individual products. It also attempted to introduce a quality score feature that needed to bring confidence in the Pronto brand as well as the individually listed product. In the end, the redesign acheived higher user engagement and hit the goals laid out for the product.
The goal of the ask.com redesign project was to maintain the current traffic and revenue numbers. The site consisted of two distinct traffic sources and part of the redesign was to introduce questions to a typical search page. The old site had not been updated in years and had been optimized for revenue. Through many tests and iterations (shown below) we landed on this final design that achieved the desired outcomes.
Skywatchers was a social weather platform that used social along with weather underground api's to produce the most personalized weather experience. I served as a co-founder, oversaw the engineering efforts and created all aspects of the UI/UX including the branding.